Baby paper diaper of household paper professional

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Household paper professional committee of China Paper Association: the baby paper diaper market continued to grow

in 2010, China's baby paper diaper market continued to maintain rapid growth. The total consumption of baby paper diapers was about 14.67 billion pieces, an increase of 23.7% over 2009. Among them, there are about 10.5 billion baby diapers and 4.17 billion baby diapers/pads. The market scale of baby diapers reached 18.48 billion yuan, an increase of 27.7% over the previous year. The market penetration rate increased from 26.1% in 2009 to 32.3%

at the end of 2010, the professional committee of household paper of China Paper Association counted 500 baby paper diaper manufacturers on the list, an increase over the previous year, followed by 84 exchange frequency. The manufacturers are mainly distributed in Fujian, Guangdong, Shandong, Zhejiang, Shanghai and other places. The number of national brands is small, but the brand concentration is high. Famous brands include pampers, Mummy Baby, Anle, Shh Shh, Phoebe, etc. In 2010, the sales volume of baby diapers (excluding diapers/pads) of the top 10 manufacturers accounted for 72.0% of the total sales volume of all enterprises, and the sales volume of baby diapers accounted for 92.6% of all enterprises

P & G and HengAn are currently the largest manufacturers of baby diapers in China. Kimberly Clark's curiosity, P & G's Pampers and Unica's Mommy Baby are the baby diapers with the best reputation in the market. According to the information released by the China industry enterprise information release center, the top three brands in the national Baby Diaper Market in 2010 were pampers, Anle and mommy baby, and the top three brands in sales were pampers, Mommy Baby and curiosity

last year, sales of Unica's "Mommy Baby" baby diapers increased rapidly in the Chinese market. Mummy Baby is the first to introduce pants diapers, which greatly saves the time for babies to change diapers. Kimberly Clark launched the mid price "curious" dry and comfortable diapers, which further strengthened the long-term absorption and leak proof function, and expanded its market share

in terms of new investment, according to national standards, Heng'an Group invested 1billion yuan to build a paper industrial park in Linying, Henan Province, to produce toilet paper and baby diapers. Fujian Shuangfei group Frog Prince diapers are listed. In 2010, Weida invested in weianjie Holding Co., Ltd. to expand the business of personal health care products. In February, 2011, vianjie has completed the trial production of the first batch of baby diapers, which is expected to be fully launched in the second half of the year, mainly for the medium and high-end market. Silver pigeon group has also invested in several diaper production lines. Today, technicians will share with you some safe protection equipment and maintenance methods that have been summarized

it is worth mentioning that in 2010, Heng'an group intensively cultivated diapers as a single category different from diapers. While Anle brand entered the high-end market of diapers, it made great efforts to build a leading brand in the diaper segment. Hengan has comprehensively upgraded the existing three paper diaper series products, repositioned the product series and strengthened the functions. Through the new cartoon character packaging and product implantation, it has effectively improved the product grade and market competitiveness. In 2011, Heng'an group also plans to launch high-end new products, "moving sleepwear series" and "pants series"

at present, China is at the fourth fertility peak. Experts predict that the number of women of childbearing age aged 20-29 in China will remain at a peak of about 110million between 2010 and 2015. Although the production and market of baby diapers in China have developed greatly in recent years, there is still a big gap between China and developed countries in terms of market penetration and the annual cost of diapers consumed by infants per capita. On the one hand is the emergence of baby boomers, on the other hand is the sustained and rapid development of China's economy. It is expected that China's baby diaper market will have a high growth rate in the next 10 years

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