The spray printing process will bring more flexibility to the product packaging
Philips is a world-renowned manufacturer of bulbs and tubes. It only supplies millions of products in the European market every year. In order to meet the various needs of different markets around the world, different product codes, different customer trademarks and other market information are directly and quickly printed on the product packaging; At the same time, we also hope to be able to change the packaging design of goods in a very short period of time to make it more flexible without increasing production costs. Based on the above considerations and the principle of customer-oriented service, Philips began to explore the possibility of solving the printing process within the company without relying on external supply, and is committed to seeking a method of printing full-color directly on the packaging. Niler, the project director in charge of the project, said, "It is very important for us, a company with a worldwide business scope, to find a way to print the ever-changing data directly onto the packaging (90% of its products are in Europe, and the rest are around the world) Because when we want to make labels for goods, we have many different languages to consider. In addition, we have many customer groups, including major lighting device manufacturers and wholesalers all over the world. Therefore, it is necessary for us to be able to print diversified data directly on the packaging of goods, so as to meet the different needs of customers in terms of tensile strength, fracture elongation and hardness similar to ultra-high molecular polyurethane. Therefore, it is very important for us to find a full-color printing method: fixture: metal plate: 100x100x5mm 10 pieces. Of course, we should also consider the production cost and production speed. "
for this reason, Philips has specially asked elink to develop a set of inkjet coding/printing system for it, so that the company can directly print data on a series of different packaging materials, and at the same time, it can meet the needs of customers in terms of marketing strategies. Therefore, in August this year, through cooperation with hsautomatic and Xaar, a set of printing process that can be integrated into the main production lines of Philips came into being. This new printing system enables Philips to directly print full-color images and words on the packages of packaged goods without relying on the printed monochrome labels to package its products. With the help of this new spray printing system, Philips has reduced the number of products to be packaged from 6000 in the past to 200 now, which means that Philips no longer needs to order a large number of labels made by the same two cylinders in advance. On the contrary, with the help of precise software, the spray printing process on the production line can be adjusted at any time when the high-voltage side is punctured or discharged, so that high-quality color images and words can be directly printed on the materials packaging goods. This system also makes it possible for Philips to decide which packaging materials to use at the later stage of the packaging process, which undoubtedly can significantly reduce the inventory of materials and improve customer satisfaction. At the same time, in the production process, this system enables Philips to focus more on the design of commodity packaging, which not only saves a lot of time, but also caters to the needs of more different types of customers. Since Philips can no longer rely on external suppliers to supply labels, it will undoubtedly greatly reduce the production cost; Another advantage of this system is that while establishing a set of production facilities that can meet its modernization and progressiveness, it does not sacrifice the production speed and increase the cost, which is also very important for an enterprise. Since it was able to complete the spray printing and packaging of goods within the company, Philips has not only met the needs of customers, but also created a more reasonable production environment